Jan 01, 2018

The Ann Arbor Area Convention and Visitors Bureau is rolling out a new brand and a new name for the CVB. On January 31 at 11:30 a.m., hear from leading travel marketing firm MMGY Global as they unveil the research, methodology, and insights that create the new brand.

MMGY Global is the largest integrated travel marketing agency in the world. MMGY works exclusively in the travel and tourism industry and has more than 35 years of experience creating and managing travel brands in North America as well as across the globe.

Additionally, we'll recognize our 2017 board leadership. Buffet lunch will be provided.

$40 per person.

Please RSVP by January 24. 
For offline registration, please email 
Tim Crouson at tcrouson@annarbor.org 
or call (734) 995-7281

Richard L. Postma Family Clubhouse
University of Michigan Golf Course
500 E. Stadium Blvd. | Ann Arbor, MI 48104

Speakers:

Chris Davidson, Executive Vice President of Global Strategy, oversees MMGY's global marketing strategies for all clients, including brand analytics, positioning strategy and integrated channel planning. Chris has worked with travel brands such as Mexico Tourism and Delaware North Parks & Resorts in strategic planning, brand strategy and marketing communications.

 

Stewart Colovin, Executive Vice President and Chief Creative Officer, leads MMGY's creative efforts and is responsible for guiding MMGY's client's brands. He has created brands for destinations and hotel companies around the world and has received awards at the most prestigious advertising competitions.

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