Destination Ann Arbor Tourism Marketing Sponsorship Grant Program Application

Destination Ann Arbor has developed the Tourism Marketing Sponsorship Grant Program as a community-oriented tourism marketing and development investment program to assist in our mission of creating economic growth by promoting our destination for overnight and day visitors. The program is open to each Washtenaw County community that aligns with one or more of the following strategic plan goals:

  • Accelerated Sales: Attract additional meetings and events to the area
  • Strong Collaboration & Partnerships: Strength relations with local organizations to be a more profound community advocate and promoter
  • Improved Community Engagement: Inspire interest in the tourism and hospitality industry


Factors Destination Ann Arbor may consider in evaluating a sponsorship request include, but are not limited to:

  • Location of Event: The event must take place and serve to promote travel and tourism to Washtenaw County
  • Event Request Date: The application must be submitted to Destination Ann Arbor at least 90 days prior to the proposed event.
  • Amount of Sponsorship Request: Sponsorship fund availability is based on the Destination Ann Arbor’s yearly budgeted allocation for this purpose. Once the fund is depleted, there will not be any sponsorships for the remaining fiscal year.
  • Recognition of Destination Ann Arbor as a Sponsor: Should your sponsorship request be approved, Destination Ann Arbor's logo and/or name should be utilized in conjunction with any promotion of the event. CVB Staff will sign off on all sponsor materials, including logo.
  • Use of Funds: Funds will not be provided for capital projects or general organizational operating expenses.
  • Time of Year: Preference in funding may be given to events that happen during the need period of December through April.


The number of sponsorships and amount of funding are restricted and may vary from year-to-year depending on budgetary limitations. Sponsorships shall not be considered long-term commitments in order to encourage independent viability of events as well as support new initiatives. There are no guarantees that a sponsorship will be carried over from one year to another. Tourism Marketing Sponsorship Grant Program funds will be paid out approximately 30 days prior to event date. If you require a special consideration, you must contact Amy Karbo ( for approval. 


Please download the application form here

Email or fax your completed application, along with your W-9 form, to Amy Karbo, Business Engagement Manager.


Phone: 734-794-0653

Fax: 734-995-7283


Tiered Applications

The tiered application process is structured to help develop and strengthen marketing support for local community events. When trying to determine which tier your event may fall into, consider the following: Does my event bring in out-of-town visitors? Will I need a room block for anticipated overnight visitors? What do I expect the attendance of the event to be? Where will I be marketing this event? These are the types of questions that will be considered when awarding the grant amount.

Tier 1: Grant amount up to $250

  • Attendance is expected to be up to 500 people
  • Majority of the marketing for the event is locally driven

Tier 2:  Grant amount of $251-$500

  • Event should meet the factors listed above
  • Attendance is expected to be up to 1,000 people
  • Majority of the marketing for the event is locally driven

Tier 3: Grant amount of $501-$2,500

  • Event should meet the factors listed above
  • Attendance is expected to be up to 5,000 people – historical event data on attendance may be requested.
  • Majority of the marketing for the event is regionally based

Tier 4 – Grant amount of $2,501-$5,000

  • Event should meet the factors listed above
  • Attendance is expected to be over 5,000 with a large percent of out-of-town visitors expected
  • Marketing for the event is local, regional, and national
  • Historical data on the event may be requested
  • Event proposal should include detail description of how Destination Ann Arbor will be recognized for the event sponsorship grant
  • A final evaluation and follow up is expected within 30 days post event

What is this program?

The Community Tourism Action Plan (CTAP) program is a yearly, on-going tourism marketing and community development investing program benefiting Washtenaw County.


Who is eligible?

Proponent applications can be local community governments or respective government-approved local community businesses or other associations. CTAP funding applications are to be approved by the Washtenaw County CVB CTAP Committee.



Monies applied for are to be given on a 20% matching basis. Higher consideration will be given to projects that include more than one vested stakeholder resulting in the leveraging of the grant dollars. Grant denials are at the discretion of the Grant Committee: Ex: Farmers Markets, Contractors for development of site plans, events for strictly local audience.



For more information about the CTAP program, please contact:

Amy Karbo, CTA
Business Engagement Manager

h: (734) 794-0653, FX: (734) 995-7283




The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.




Join over 725 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.

  • Airport Ambassadors
  • Hotel and Restaurant Staff
  • Community Leaders
  • Realtors
  • Educators and Students
  • B&B Proprietors
  • Retailers
  • Volunteers



To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and recieve a CTA certificate and lapen pin.



In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you'll recieve these program benefits:

  • Freebies and discounts from generous businesses throughout Washtenaw County
  • Networking opportunities at CTA social events
  • Professional development and skill training
  • Potential for increased business or higher tips
  • Opportunities for incentives and rewards locally & nationally



The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations. 


Enroll Today:

Visit and choose Become a CTA to sign-up for a class.

  1. Select a Program
  2. Input your Contact Information
  3. Select a Class
  4. Submit Payment ($25)
  5. Review/Submit


Upcoming Classes:

  • February 13, 2019, 8:30 am – 1:00 pm,  Hyatt Place
  • April 9, 2019, 8:30 am – 1:00 pm,  Ann Arbor Regent
  • June 6, 2019, 12:30 pm – 5:00 pm,  Holiday Inn Express West
  • Septmenber 11, 2019, 8:30 am – 1:00 pm,  Courtyard by Marriott
  • October 24, 2019, 12:30 pm – 5:00 pm,  Washtenaw Community College


Dates, locations, and times may change. Private classes for large groups are available!


For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more!


Amby Wilbanks, CTA

Workforce Development Liaison

Destination Ann Arbor

106 W. Michigan Ave

Ypsilanti, Michigan 48197

Ph: (734) 483-4444, FX: (734) 483-0400

Ask me about the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA) and how you and your employees could earn a CTA designation.

Interested in a career in travel and tourism? Discover employment opportunities, including full-time jobs and internships, currently open at Destination Ann Arbor. Please check this page often for new opportunities with our organization. 


Current openings:

There are no open positions at this time. Please check back. Your interest in Destination Ann Arbor is appreciated!


Destination Ann Arbor is an Equal Opportunity Employer. We offer competitive compensation & benefits, including medical, dental, vision, 401(k) plan and paid parking. For consideration of current open positions, please submit a cover letter with salary expectations and a resume to:

Ann Arbor is a thriving town for many reasons, one being our enthusiasm for diverse cultures and cuisines. Ann Arbor takes pride in its diversity: About 21% of Ann Arbor residents speak a language other than English at home, 18% were born outside the U.S. (including naturalized citizens), and 15% are Asian. The area is also a rapidly growing tech industry hub and innovation center, attracting visitors from all over the world.

Destination Ann Arbor is developing multilingual social media platforms to increase awareness among Chinese, German, Japanese, Korean, Portuguese, and Spanish tourists.

Chinese (中文)

  1. 安娜堡地区会议及旅游局
  2. 微博 (Weibo)
  3. 脸书 (Facebook)
  4. 推特 (Twitter)

German (Deutsch)

  1. Kongress- und Fremdenverkehrsamt der Region Ann Arbor
  2. Facebook 
  3. Twitter

Japanese (日本語)

  1. アナーバーエリア観光局
  2. フェイスブック (Facebook)
  3. ツイッター (Twitter)

Korean (한국어)

  1. 앤아버 지역 컨벤션 및 방문객 관청
  2. 페이스북 (Facebook)
  3. 트위터 (Twitter)

Portuguese (Português)

  1. Agência de Visitantes e Convenções da Área de Ann Arbor
  2. Facebook
  3. Twitter

Spanish (Español)

  1. Oficina de Convenciones y Turismo de Ann Arbor
  2. Facebook
  3. Twitter


Destination Ann Arbor is a 501(c)(6) not-for-profit organization whose purpose is to enhance the economy of Washtenaw County through promotion of the area as a destination for overnight visitors., the nonprofit organization's website, is a resource on tourist attractions and more for visitors as they discover the greater Ann Arbor area.

Destination Ann Arbor 
315 W. Huron St., Suite 340
Ann Arbor, MI 48104-1318
Phone: 734-995-7281
Toll free: 800-888-9487
Fax: 734-995-7283

The main entrance is located at the intersection of First St. and W Huron
The back entrance with an adjacent parking lot is at the intersection of First St. and W Washington

Ypsilanti Visitor Information Center
106 West Michigan Avenue
Ypsilanti, MI 48197
Phone: (734) 483-4444

M-F 8:30 a.m. - 5 p.m. EDT

For visitor information about the Ann Arbor area:

To contact the President & CEO:
Mary Kerr, CTA

For information about advertising with us, or convention and group sales:
Dennis Doyle, CTA
Executive VP of Sales and Marketing

To contact the Finance Administrator:
Sarah Miller, CTA
VP of Finance and Administration

To contact the coordinator for the executive team:
Shari Faulhaber, CTA
Executive Assistant

To inquire about employment opportunities, visit our Employment page, or contact our HR Department:
Katy Pek
Human Resources Manager

For information about Ypsi Real or general marketing inquiries:
Chad W. Wiebesick, CTA
VP, Integrated Marketing and Communications

For information about public relations, media or photography:
Margaret Wyzlic, CTA
Director of Communications and Public Relations

For information about the Sports Commission:
Mike Malach, CTA
Executive Director of the Sports Commission

For information about sports markets:
Meaghan Hughes, CTA
Senior Sports Sales Executive

For information about associations, education markets, and United Association of Plumbers and Pipefitters:
Kristy Poore, CMP, CTA
National Convention Sales Manager

For information about the corporate, government, miltary markets and Ironworker Instructor Training:
Patti Ingleson, CTA
National Convention Sales Manager

For information about the University of Michigan and Electrical Training ALLIANCE:
Bill Vlisides, CTA
National Convention Sales Manager

For information about Eastern Michigan University, Labor, and Religious Markets:
Douglas Bienenfeld, CTA
Convention Sales Manager

For information about small meetings, diversity markets, reunions and auto heritage:
Leo Cartier Jr., CTA
Convention Sales Manager

For information about group tours, motorcoach, weddings and the Ann Arbor Area Film Office:
Pam Hughes, CTA
Convention Sales Manager

For information about business engagement, sponsorships, Community Tourism Action Program:
Amy Karbo
Business Engagement Manager

For information about membership or convention services:
Tim Crouson, CTA
Membership and Convention Services Manager

For information about our websites, newsletters, branding or graphics:
Katherine Johnson, CTA
Marketing Manager

For information about social media for Destination Ann Arbor and Ypsi Real:
Valerie DiScuillo
Social Media & Communications Manager

For information about workforce development or the Certified Tourism Ambassador program:
Amby Wilbanks, CTA
Workforce Development Liaison


Ann Arbor is conveniently located in southeast Michigan's Lower Peninsula, near all major expressways and just 25 miles from Detroit Metropolitan Airport, which offers nonstop flights all over the country and the globe. It's very accessible via direct flights and quick access by car.



Learn more aboue the Ann Arbor area, from transportation to the University of Michigan, the Ann Arbor Art Fair and more. It's all here, in the frequently asked questions below.

How do I get to Ann Arbor? Can I take a bus or train to Ann Arbor? Once I'm in Ann Arbor, how can I get around? I'm thinking about moving to the Ann Arbor Area. What information can you give me? What is the population of Ann Arbor? How large is Ann Arbor? Which is the closest airport to Ann Arbor? What is the best way to get to Ann Arbor from Detroit Metro Airport? How can I get information for other destinations in Michigan or general Michigan travel information? How many people can fit in 'The Big House'? How can I get more information about the University of Michigan? When are the Ann Arbor Art Fairs? Where can I learn more information about the Ann Arbor Art Fair?

How do I get to Ann Arbor?

Planes, trains and automobiles! Ann Arbor is located about 25 miles from Detroit Metropolitan Airport. The city also has an Amtrak station and is within driving distance of several Midwest cities. Return to top

Can I take a bus or train to Ann Arbor?

Yes, Ann Arbor has full Amtrak, Greyhound, and Megabus services. Return to top

Once I'm in Ann Arbor, how can I get around?

On foot, by car, on a bike, or on The Ride, Ann Arbor's public bus service. Return to top

I'm thinking about moving to the Ann Arbor Area. What information can you give me?

Relocation information can be found here. Return to top

What is the population of Ann Arbor?

There are about 117,000 residents in the city of Ann Arbor, including the University of Michigan student population. Return to top

How large is Ann Arbor?

The city of Ann Arbor is approximately 28 square miles. Return to top

Which is the closest airport to Ann Arbor?

Detroit Metro Airport is within 25 miles of Ann Arbor. Return to top

What is the best way to get to Ann Arbor from Detroit Metro Airport?

There are several transportation companies that service the Ann Arbor area from Detroit Metro Airport. Return to top

How can I get information for other destinations in Michigan or general Michigan travel information?

Visit Pure Michigan. Return to top

How many people can fit in "The Big House"?

The University of Michigan Football Stadium can seat 107,601 fans! Return to top

How can I get more information about the University of Michigan?

You can visit the university's website, call the Campus Operator at 734-764-1817 or call the Campus Information Center at 734-764-INFO (4636). While on campus, visit the Heutwell Visitor's Center for campus tours, 734-647-5692. Return to top

When is the Ann Arbor Art Fair?

Starting in 2016, the Art Fair has new dates! The annual event starts on the third Thursday of July and runs through that Sunday. Art Fair hours are Thursday through Saturday from 10 a.m. - 9 p.m. and Sunday from 10 a.m. - 6 p.m. Return to top

Where can I learn more information about the Ann Arbor Art Fair?

Click here for upcoming dates and information about the Ann Arbor Art Fair. Return to top


Get all the latest Ann Arbor information delivered right to your inbox! Subscribe to our Destination Ann Arbor monthly newsletter. 


Related links feature popular Ann Arbor area sites, local schools and colleges such as the University of Michigan, news outlets, sports, services, and associations, as well as travel information.

Local Information

City of Ann Arbor
Current (live music listings)
Community Television Network (CTN)
Ypsilanti Area Convention & Visitors Bureau
City of Chelsea
City of Dexter
Village of Manchester
City of Milan
City of Saline
City of Ypsilanti
Washtenaw County, Michigan
Washtenaw County Parks and Recreation


University of Michigan
Ann Arbor Public Schools
Cleary University
Concordia University
Eastern Michigan University
Washtenaw Community College

Services & Associations

A2Y Regional Chamber of Commerce
Ann Arbor District Library
Chelsea Area Chamber of Commerce
Dexter Area Chamber of Commerce
Manchester Area Chamber of Commerce
Milan Area Chamber of Commerce
Saline Area Chamber of Commerce
Ann Arbor SPARK (regional economic development)
Ann Arbor's Main Street Area Association
Ann Arbor's Kerrytown District Association
Ann Arbor's South University Area Association
Ann Arbor's State Street Area Association

News - Ann Arbor's online news source
Ann Arbor Observer
Detroit News
Detroit Free Press
The Michigan Daily - University of Michigan's student newspaper


University of Michigan Athletics
Eastern Michigan University Athletics
Detroit Tigers Baseball
Detroit Lions Football
Detroit Pistons Basketball
Detroit Red Wings Hockey
Michigan International Speedway


AAA Michigan - A host of travel information including on-line directions
Circle Michigan - A statewide association dedicated to assisting the group tour industry
Travel Michigan (Pure Michigan) - Michigan's official travel information site


Thank you for your interest in linking to Destination Ann Arbor. Feel free to link to from your website. To add our logo linking to our homepage, copy the following code and paste it into your website:

Visit Ann Arbor

<a _blank="" href=""><img alt="Visit Ann Arbor" src="/images/uploads/events/Link_to_Us.png" style="width: 262px; height: 168px;" /></a>


Ann Arbor's environmentally conscious initiatives, such as energy-efficient vehicles & green-certified hotels, have led it to be named one of America's 50 Greenest Cities. In 2018, Ann Arbor was named Michigan's 4th Greenest City by Insurify.

More than half of the Ann Arbor Transportation Authority's (AATA) bus fleet runs on hybrid technology. An all-new fleet of Michigan Flyer luxury motorcoaches comprises near-zero emissions vehicles. All of our downtown lights are LED, which are more energy-efficient and produce far less CO2 than traditional street lighting. And, many of the hotels in the Ann Arbor area boast "green" certification — so you know that your stay with us won't increase your carbon footprint.


  • Public transportation on hybrid buses
  • Low-emissions luxury motor coaches
  • LED downtown street lights
  • Green lodging certified hotels


From emissions control to energy efficiency to overall environmental stewardship, Ann Arbor is dedicated to leading the charge on the national stage. That dedication was rewarded when Popular Science named Ann Arbor one of "America's 50 Greenest Cities."

See why Ann Arbor, a top sports town, is also considered one of the best college towns, one of Michigan's top cities, and one of the best places to live in the U.S.


Ypsilanti Receives Smart 50 Award for Innovation, Smart & Resilient Cities, 2019


One of the Most Innovative Cities in America, 24/7 Wall St, 2018

Best Places to Live in America, TIME, 2018

Ypsilanti's East Cross Street named one of America's "Great Places," American Planning Association, 2018

#1 Eastern Michigan University Recognized As Michigan’s Top LGBTQ-Friendly University, AffordableCollegesOnline, 2018

Ypsilanti is One of the Most Affordable Destinations in America, Budget Travel, 2018

One of the Best College Towns in America, WalletHub, 2018

#1 Most Educated City in America, WalletHub, 2018

#1 University of Michigan the Top Public University in U.S., All About Ann Arbor, 2018

Cities With The Best Coffee in the United States, National Geographic, 2018

#1 Top 100 Best Places To Live,, 2018

#2 Top 10 Best Places to Raise a Family,, 2018

Washtenaw County Businesses Among Fastest Growing in America,, 2018


#1 Ann Arbor: The Most Welcoming City for Active Daters in Michigan,, 2017

#1 2018's Best College Towns and Cities in America, WalletHub, 2017

#1 Best Cities to Live in America,, 2017

#1 Most Educated Cities in America, WalletHub, 2017

Top 25 Happiest Cities in the United States, National Geographic, 2017

#1 Best Mid-Sized Cities to Visit, RewardExpert, 2017

The 10 Best Cities for Millennials In 2017, Forbes, 2017

The 20 Happiest Cities to Work In Right Now, Forbes, 2017

Top 10 US Destinations for Solo Travel in 2017, FlipKey from TripAdvisor, 2017

The Top 10 Best US Cities for Entrepreneurs, CITI.IO, 2017

The 19 Most Beautiful Libraries in the U.S., Curbed, 2017


#1 The 10 Most Walkable Neighborhoods in the Midwest (Mid-Size City Edition),, 2016

Expert Poll: Ranking the Best Towns in College Football, Athlon Sports & Life, 2016

The 15 U.S. Towns Most Worthy of a Day Trip, Esquire, 2016

The Most Iconic Restaurant in Every Single U.S. State, PureWow, 2016


25 Best Small Town Honeymoon Destinations,, 2015

#2 The 50 Best College Towns In America, Best College Reviews, 2015

Top 100 Best Places to Live, Livability 2015

2015's Best & Worst Cities for Sports Fans, WalletHub, 2015

Destination Ann Arbor is a 501(c)6 not-for-profit organization whose mission is to enhance the economy of the Ann Arbor area, and Washtenaw County in general, through the promotion of the area as a destination for day and overnight visitors. 

Destination Ann Arbor will accomplish this mission through the following objectives:

  • Generate positive awareness of the Ann Arbor area as a destination of choice for travelers
  • Stimulate interest and desire on the part of consumers to take action and visit
  • Maximize the length and frequency of stays
  • Increase the business volume of the area’s tourism business partners
  • Proactively support development of additional tourism products
  • Maintain a research base for the area’s tourism industry
  • Create positive awareness, support and participation in Destination Ann Arbor and its marketing programs
  • Empower members of the local hospitality industry to address workforce challenges


Our staff is here to assist you with planning your next meeting or with helpful tips for your next trip. Contact us at or call 734-995-7281.

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