Destination Ann Arbor is a 501(c)6 not-for-profit organization whose mission is to enhance the economy of the Ann Arbor area, and Washtenaw County in general, through the promotion of the area as a destination for day and overnight visitors.

Destination Ann Arbor will accomplish this mission through the following objectives:

  • Generate positive awareness of the Ann Arbor area as a destination of choice for travelers
  • Stimulate interest and desire on the part of consumers to take action and visit
  • Maximize the length and frequency of stays
  • Increase the business volume of the area’s tourism business partners
  • Proactively support development of additional tourism products
  • Maintain a research base for the area’s tourism industry
  • Create positive awareness, support and participation in Destination Ann Arbor and its marketing programs
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