The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.




Join over 725 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.

  • Airport Ambassadors
  • Hotel and Restaurant Staff
  • Community Leaders
  • Realtors
  • Educators and Students
  • B&B Proprietors
  • Retailers
  • Volunteers



To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and recieve a CTA certificate and lapen pin.



In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you'll recieve these program benefits:

  • Freebies and discounts from generous businesses throughout Washtenaw County
  • Networking opportunities at CTA social events
  • Professional development and skill training
  • Potential for increased business or higher tips
  • Opportunities for incentives and rewards locally & nationally



The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations. 


Enroll Today:

Visit CTANetwork.com and choose Become a CTA to sign-up for a class.

  1. Select a Program
  2. Input your Contact Information
  3. Select a Class
  4. Submit Payment ($25)
  5. Review/Submit


Upcoming Classes:

  • February 13, 2019, 8:30 am – 1:00 pm,  Hyatt Place
  • April 9, 2019, 8:30 am – 1:00 pm,  Ann Arbor Regent
  • June 6, 2019, 12:30 pm – 5:00 pm,  Holiday Inn Express West
  • Septmenber 11, 2019, 8:30 am – 1:00 pm,  Courtyard by Marriott
  • October 24, 2019, 12:30 pm – 5:00 pm,  Washtenaw Community College


Dates, locations, and times may change. Private classes for large groups are available!


For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more! 



Amby Wilbanks, CTA

Workforce Development Liaison

Destination Ann Arbor

106 W. Michigan Ave

Ypsilanti, Michigan 48197

Ph: (734) 483-4444, FX: (734) 483-0400


Ask me about the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA) and how you and your employees could earn a CTA designation.

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